Course Objective & Scope
Campaign and social media teams need dozens of visuals in different formats every week. This course focuses on moving generative AI beyond experimentation into a visual content production line that runs from brief to publication.
The strengths of Midjourney, Adobe Firefly, GPT image and Gemini image models are compared; format and aspect-ratio planning, series consistency, basic editing with Photoshop Generative Fill, upscaling and delivery standards are practised. A multi-channel visual set and a pre-publication checklist are prepared for one of the organisation's campaigns.
Who Should Attend?
- Graphic and digital designers
- Social media and content production teams
- Marketing and brand communication specialists
- In-house creative studio teams
Key Takeaways
- Choose the right image model for each content type
- Prepare a production plan based on channel and format requirements
- Maintain style and colour consistency across a campaign series
- Edit, extend and upscale generated images
- Apply pre-publication quality, brand and licensing checks
Curriculum
Comparing Image Models
- Strengths of Midjourney, Firefly, GPT image and Gemini
- Commercial-use terms
From Brief to Production Plan
- Planning channels, formats and aspect ratios
- Shot list and prompt templates
Consistency Across a Campaign Series
- Seed, style reference and colour palette control
- Product and character consistency throughout the series
Basic Editing and Upscaling
- Photoshop Generative Fill and Generative Expand
- Upscaling and delivery file standards
Quality Control and Publication
- Checking artefacts, hands and text errors
- Brand and licensing checklist
Other Courses in This Category
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Hands-on training in producing A/B test, localisation and format variants from existing images using Photoshop Generative Fill, inpainting/outpainting, background replacement, prompt-based editing (GPT image, Gemini) and upscaling.
- Live Course
- 5 modules
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Training on translating brand guidelines into Midjourney moodboard/style references, Adobe Firefly Custom Models and LoRA workflows. Design teams build a repeatable visual system that preserves brand colour, lighting and aesthetic rules.
- Live Course
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Legible typography, grid and negative-space composition, and fine style control in generative image models (Ideogram, Flux, GPT image, Midjourney, ControlNet). Designers produce key visuals, posters and packaging with full compositional control.
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- 4 modules
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Product design training spanning user research synthesis, information architecture, screen design with Figma AI/Figma Make and v0, and usability review. Product designers deliver design-system-compliant screen flows and a UX artefact pack.
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Moving from concept to interactive, data-driven prototypes with Figma Make, v0, Lovable and Bolt. Product and design teams build multiple design variants in hours for stakeholder alignment and usability testing.
- Live Course
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Producing corporate templates, presentations and multi-channel communication assets with Canva Magic Studio, Figma AI/FigJam and Adobe Express/Firefly. Design and communication teams establish a shared workflow balancing speed and brand consistency.
- Live Course
- 4 modules
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