Model Online / On-Site
Duration
Modules 5 modules

Course Objective & Scope

Campaign and social media teams need dozens of visuals in different formats every week. This course focuses on moving generative AI beyond experimentation into a visual content production line that runs from brief to publication.

The strengths of Midjourney, Adobe Firefly, GPT image and Gemini image models are compared; format and aspect-ratio planning, series consistency, basic editing with Photoshop Generative Fill, upscaling and delivery standards are practised. A multi-channel visual set and a pre-publication checklist are prepared for one of the organisation's campaigns.

Who Should Attend?

  • Graphic and digital designers
  • Social media and content production teams
  • Marketing and brand communication specialists
  • In-house creative studio teams

Key Takeaways

  • Choose the right image model for each content type
  • Prepare a production plan based on channel and format requirements
  • Maintain style and colour consistency across a campaign series
  • Edit, extend and upscale generated images
  • Apply pre-publication quality, brand and licensing checks

Curriculum

Comparing Image Models
  • Strengths of Midjourney, Firefly, GPT image and Gemini
  • Commercial-use terms
From Brief to Production Plan
  • Planning channels, formats and aspect ratios
  • Shot list and prompt templates
Consistency Across a Campaign Series
  • Seed, style reference and colour palette control
  • Product and character consistency throughout the series
Basic Editing and Upscaling
  • Photoshop Generative Fill and Generative Expand
  • Upscaling and delivery file standards
Quality Control and Publication
  • Checking artefacts, hands and text errors
  • Brand and licensing checklist

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