Course Objective & Scope
Most of a team's time goes not into creating from scratch but into adapting existing visuals for different channels, markets and test scenarios. This course aims to derive controlled variations from an approved master visual and speed up editing work.
Participants apply Photoshop Generative Fill and Generative Expand, object replacement with Firefly, natural-language editing with GPT image and Gemini, background replacement, colour and lighting adjustment, and upscaling tools such as Topaz and Magnific. An A/B test and localisation variant set is produced from the organisation's product or campaign visuals.
Who Should Attend?
- Graphic designers and retouchers
- E-commerce and product imagery teams
- Performance marketing and social media teams
- Prerequisite: basic experience with Photoshop or a similar editing tool
Key Takeaways
- Edit images in a controlled way with inpainting and outpainting
- Change objects, backgrounds and lighting through prompt-based editing
- Derive format and market variants from a single master visual
- Design A/B test variants with meaningful, measurable differences
- Check edited images for fidelity to the original and the brand
Curriculum
Generative Fill and Expand
- Regional editing with selections, masks and prompts
- Outpainting for format changes
Natural-Language Image Editing
- Multi-step editing with GPT image and Gemini
- Preserving identity and product details
Background, Lighting and Colour Adjustment
- Background replacement and staging
- Achieving consistent lighting and colour
A/B Test and Localisation Variants
- Hypothesis-driven variant design
- Adapting visuals to markets and cultures
Upscaling and Delivery Quality
- Increasing resolution with Topaz and Magnific
- Artefact checks and file standards
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