Course Objective & Scope
While generating impressive standalone visuals with AI is straightforward, keeping every output aligned with corporate brand identity is the biggest bottleneck for design teams. This programme covers how to turn static brand guidelines into living visual systems that image models can follow reliably.
Translating colour palettes, photographic rules and illustration styles into prompt tokens, Midjourney personalisation and style reference codes, Adobe Firefly Custom Models and custom LoRA training on open-weight models (Flux, SDXL) are practised hands-on. Participants build a validated AI Brand Kit and quality checklist for their own brand.
Who Should Attend?
- Brand designers and corporate identity managers
- Art directors and creative directors
- Design system and creative operations teams
- Prerequisite: intermediate experience with image generation tools
Key Takeaways
- Translate brand-guide visual rules into structured prompt and style parameters
- Build shared style reference sets in Midjourney and Adobe Firefly
- Curate datasets for custom LoRAs and Firefly Custom Models
- Set up templates so multiple designers produce visuals in the same brand voice
- Apply pre-publication audit criteria that catch brand drift
Curriculum
Translating Brand Guidelines into AI Parameters
- Breaking colour, lighting, texture and framing rules into prompt components
- Off-brand visual elements and negative guidance
Style References and Moodboard Systems
- Midjourney
--srefcodes, moodboard profiles and weight calibration - Standardising Adobe Firefly style and structure kits across the team
Custom Models and LoRA Workflows
- Selecting training images for Adobe Firefly Custom Models and Flux/SDXL LoRAs
- Captioning, trigger tokens and overfitting control
Illustration, Icon and Supporting Graphic Systems
- Line and colour consistency across vector and isometric illustration sets
- Scalable asset generation with Recraft and Illustrator generative tools
AI Brand Kit Governance and Quality Audits
- Shared prompt and reference repository for in-house teams and agencies
- Brand compliance scoring and approval checklist
Other Courses in This Category
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