Course Objective & Scope
Effective product management is about solving the right customer problems to create measurable business impact, rather than running a feature factory. This course covers continuous product discovery, Opportunity Solution Trees, value proposition design, outcome-driven roadmaps, prioritisation with RICE and Kano, product-market fit and product metrics (North Star, activation, retention) end to end.
Working on an existing or new product from their organisation, participants produce a problem statement, a prioritised feature/experiment backlog and a quarterly product roadmap.
Who Should Attend?
- Product Managers and aspiring product managers
- Product Owners, business analysts and digital service leads
- Technology and business unit leaders transitioning to a product operating model
- Basic digital product or project delivery experience is recommended
Key Takeaways
- Uncover real customer problems through user interviews and data analysis
- Connect business objectives to user opportunities and solutions using an Opportunity Solution Tree
- Build outcome-oriented rather than output-oriented product roadmaps
- Prioritise competing requests objectively with RICE, MoSCoW and Cost of Delay
- Track product success using a North Star metric and funnel (AARRR) analytics
Curriculum
The Product Manager Role, Lifecycle and Strategy
- Core differences between project management and product management
- Vision, product strategy, value proposition and target segment selection
Product Discovery and Customer Insight
- User research, Jobs-to-be-Done (JTBD) and problem validation
- Mapping opportunity spaces with the Opportunity Solution Tree
Prioritisation and Outcome-Driven Roadmapping
- RICE, Kano, Value/Effort and Cost of Delay frameworks
- Designing Now-Next-Later and OKR-aligned roadmaps instead of feature lists
From Discovery to Delivery: PRDs, MVPs and Cross-Functional Alignment
- Lean PRDs and hypothesis-driven MVP scoping
- Collaborating across design, engineering and business stakeholders
Product Metrics and Roadmap Workshop
- North Star Metric, AARRR funnel, cohort and retention analysis
- Hands-on product strategy and prioritised roadmap exercise on a company case
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