Model Online / On-Site
Duration
Modules 5 modules

Course Objective & Scope

Buyers increasingly research products and shortlist B2B vendors through ChatGPT, Perplexity, Google AI Overviews and Gemini. Classic keyword SEO alone is no longer enough; brands need to be selected and cited accurately by answer engines. This course covers Generative Engine Optimization (GEO) end to end.

Participants audit their own brand's and competitors' AI search visibility live. Deliverables include an intent-driven content overhaul plan for the company website, a Schema.org and llms.txt implementation checklist, and a monthly AI visibility tracking template.

Who Should Attend?

  • SEO, content marketing and digital growth specialists
  • Corporate communications, PR and brand managers
  • E-commerce and B2B demand-generation teams
  • Product owners responsible for website and content architecture

Key Takeaways

  • Measure brand share of voice and sentiment across ChatGPT, Perplexity, Gemini and Google AI Overviews
  • Restructure pages with the information density LLMs parse and cite
  • Build an entity authority, digital PR and third-party citation strategy
  • Implement Schema.org markup, clear specification tables and the llms.txt standard
  • Spot and remediate inaccurate brand statements in AI-generated answers

Curriculum

From Classic SEO to GEO and AI Search
  • How RAG-based answer engines select and synthesise sources
  • Behavioural differences across Google AI Overviews, ChatGPT Search, Perplexity and Copilot
  • New performance metrics in a zero-click search environment
Brand Visibility and Competitor Audit
  • Designing category and buying-intent prompt sets
  • Analysing citation share, recommendation rank and brand framing
  • Identifying hallucinations and stale facts about your brand
Citable Content Architecture and Information Density
  • Direct answer blocks, comparison tables and original data points
  • Clustering content around B2B and B2C buyer questions
  • E-E-A-T, author credentials and primary-source signals
Technical Discoverability, Schema and llms.txt
  • AI crawler access (GPTBot, ClaudeBot, PerplexityBot) and robots.txt policy
  • Organization, Product, FAQ and Article Schema.org markup
  • Authoring llms.txt and machine-readable documentation
Digital PR, Entity Authority and Continuous Measurement
  • Third-party review sites, industry publications and community signals
  • Content refresh cadence and impact tracking
  • Custom 90-day GEO roadmap for the organisation

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