Course Objective & Scope
Marketing teams must produce more content for more channels in less time, while uncontrolled AI use can erode brand consistency and legal safety. The programme starts by turning the brand voice guide into prompts and custom assistants, then covers campaign concepts, social media and email copy, persona work, competitor content analysis and image generation hands-on.
Copyright, commercial usage rights, Turkish Advertising Board principles and labelling of AI-generated content are discussed in a dedicated session. The team leaves with a brand voice prompt set and a content approval checklist for its own brand.
Who Should Attend?
- Brand and product marketing specialists
- Content, social media and digital marketing teams
- Corporate communications and PR teams
- Marketing managers who oversee agency relationships
Key Takeaways
- Turn the brand voice guide into reusable prompts and custom assistants
- Produce concept, messaging and channel-specific copy sets for a campaign
- Create on-brand draft visuals with image generation tools
- Test persona and segment assumptions against customer data
- Check content for copyright, labelling and advertising compliance
Curriculum
Brand Voice and Content System
- From brand voice guide to prompts
- Brand assistant with a Custom GPT or Gemini Gem
- Consistency checks
Campaign and Copy Production
- Concept and message development
- Social, email and ad copy variants
- A/B test hypotheses
Image and Video Generation
- Image generation with Adobe Firefly, Midjourney and Gemini
- Composition and style control
- Short video and storyboard drafts
Customer Insight and Personas
- Survey and review analysis
- Persona and segment drafts
- Competitor content analysis
Legal and Brand Safety
- Copyright and commercial usage rights
- Advertising Board principles and AI labelling
- Content approval process
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