Course Objective & Scope
Designers often experiment with AI tools in a scattered way, without clarity on which tool adds value at which stage and where creative decisions must stay human. This programme provides a starting framework for embedding AI across the whole design process in a controlled way.
It covers LLMs for brief analysis and research, image generation with Midjourney, Adobe Firefly and GPT image, interface work with Figma AI, and copyright risks, all hands-on. Participants work on a real brief from their organisation and leave with a reusable workflow and a quality checklist.
Who Should Attend?
- Graphic, brand and digital designers
- UI/UX and product designers
- Creative directors and design team leads
- Agency and in-house creative teams
- No prerequisites; basic experience with design tools is enough
Key Takeaways
- Select the right AI tool for each stage of the design process
- Use LLMs for brief analysis and research with verification steps
- Produce consistent visual drafts with a basic prompt structure
- Create quick interface drafts with Figma AI features
- Apply copyright and brand-fit checks before commercial use
- Document an AI design workflow adapted to their own team
Curriculum
The Role of AI in the Design Process
- Map of text, image, video and interface tools
- Where creative decisions stay human
LLMs for Brief Analysis and Research
- Brief breakdown and persona drafts with ChatGPT, Claude and Gemini
- Source verification and hallucination risk
Introduction to Image Generation Tools
- Comparing Midjourney, Adobe Firefly and GPT image
- Basic prompt structure covering subject, style, light and framing
AI in Figma and Interface Design
- Drafts, content fill and layer organisation with Figma AI
- A first interactive draft with Figma Make
Copyright, Ethics and Quality Control
- Commercial-use licences and brand fit
- Pre-publication checklist
End-to-End Exercise on an Organisational Brief
- One project flow from research to presentation
- Documenting the workflow for the team
Other Courses in This Category
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Market, competitor and trend research with Perplexity and ChatGPT/Gemini deep research, plus moodboard creation with Midjourney style references and FigJam. Designers produce a source-checked research brief and visual direction board.
- Live Course
- 5 modules
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Divergent ideation with LLMs using SCAMPER, How Might We and Crazy 8s, persona-based critique and concept selection. Creative teams turn a brief into three justified concept routes with supporting concept boards.
- Live Course
- 5 modules
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Prompt anatomy for image models, style and character references, image-to-image and ControlNet for pose and composition control. Designers build a prompt and reference library that reproduces a target art direction reliably.
- Live Course
- 5 modules
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Producing campaign, social media and web visuals with Midjourney, Adobe Firefly, GPT image and Gemini image models, covering formats, series consistency, basic editing and upscaling. Teams deliver a publish-ready visual content set.
- Live Course
- 5 modules
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Hands-on training in producing A/B test, localisation and format variants from existing images using Photoshop Generative Fill, inpainting/outpainting, background replacement, prompt-based editing (GPT image, Gemini) and upscaling.
- Live Course
- 5 modules
-
Training on translating brand guidelines into Midjourney moodboard/style references, Adobe Firefly Custom Models and LoRA workflows. Design teams build a repeatable visual system that preserves brand colour, lighting and aesthetic rules.
- Live Course
- 5 modules
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