Course Objective & Scope
Using AI-generated images, video and audio in commercial campaigns brings risks of copyright claims, third-party trademark or likeness infringement, data leakage and reputational damage. This course aims to translate legal and ethical risks into practical operational rules without stalling creative output.
Commercial licensing and enterprise indemnification terms across Midjourney, Adobe Firefly, OpenAI and open-weight models, authorship and documenting human creative contribution, C2PA Content Credentials, likeness rights, KVKK/GDPR and EU AI Act labelling duties are examined through concrete cases. Participants draft an internal creative AI policy and pre-publication checklist.
Who Should Attend?
- Creative directors, art directors and design team leads
- Marketing, brand and corporate communications managers
- Agency leads, production and creative procurement managers
- Legal and compliance specialists supporting creative teams
Key Takeaways
- Compare commercial-use and licensing terms across image, video and audio tools
- Document human creative contribution to support originality and copyrightability
- Screen out third-party trademark, living-artist style and likeness risks early
- Set up secure workflows that prevent confidential product data from leaking to public models
- Apply pre-publication checks aligned with EU AI Act transparency rules and C2PA metadata
Curriculum
Copyright, Authorship and Commercial Licences
- Legal distinction between raw AI output and human-authored composite work
- Comparing licensing and enterprise indemnification across Firefly, Midjourney, OpenAI and open models
Style Imitation, Trademarks and Likeness Rights
- Risks triggered by living-artist names, registered logos and recognisable faces
- Voice cloning, digital doubles and AI clauses in talent contracts
Data Privacy and Corporate Information Security
- Opting out of model training for pre-launch product visuals and client briefs
- Enterprise account settings, stealth modes and private/local deployment options
Transparency, Bias and EU AI Act Compliance
- C2PA / Content Credentials and synthetic media disclosure obligations
- Representation, stereotype checks and avoiding misleading advertising
Agency Contracts and Pre-Publication Sign-Off
- AI disclosure and source-file delivery clauses for agencies and freelancers
- Red/amber/green risk matrix and pre-publication sign-off checklist
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