Model Online / On-Site
Duration
Modules 5 modules

Course Objective & Scope

Profitable e-commerce depends on much more than buying traffic: it requires strong digital merchandising, frictionless checkout and fulfilment, and repeat customer purchases. This course provides an end-to-end foundation across the entire e-commerce value chain.

Balancing D2C storefronts (Shopify, composable platforms) with marketplaces (Amazon, Trendyol, Hepsiburada), category taxonomy and Product Detail Page (PDP) conversion, payment/shipping/returns operations, promotional calendars, cart recovery and CRM retention flows, and e-commerce P&L unit economics (AOV, CVR, CAC, return rate, contribution margin) are covered through practical cases. Participants build a store audit and growth checklist.

Who Should Attend?

  • E-commerce, online merchandising, category and marketplace specialists
  • Retail and distribution teams launching or scaling a D2C or B2B online channel
  • Brand, product and business development managers responsible for digital store revenue
  • Prerequisite: no prior e-commerce technical background required

Key Takeaways

  • Balance D2C storefront strategy with local and global marketplace channels profitably
  • Optimise category navigation, site search, filters and Product Detail Pages (PDPs) for conversion
  • Streamline cart, checkout, payment gateways, inventory sync, fulfilment and reverse logistics
  • Lift Average Order Value (AOV) and repeat purchase rates through bundling, merchandising and CRM flows
  • Calculate order-level profitability across traffic, CVR, AOV, commissions, returns and ad spend

Curriculum

E-Commerce Models, Platforms and Marketplace Strategy
  • D2C, B2B e-commerce, omnichannel retail and local/global marketplace dynamics
  • Platform selection, ERP/OMS/PIM integrations and channel-specific pricing/inventory rules
Digital Merchandising, Catalogue and PDP Conversion
  • Category taxonomy, faceted filters, on-site search and merchandising sort rules
  • High-converting PDPs: imagery/video standards, copy, sizing guides and customer reviews
Cart, Checkout, Payments, Fulfilment and Returns
  • Reducing checkout abandonment, guest checkout, payment gateways and fraud prevention
  • Warehouse/3PL fulfilment, shipping SLAs, unboxing and lowering return rates
Promotions, AOV Growth and Customer Retention (CRM)
  • Free-shipping thresholds, bundles, upsells/cross-sells and promotional calendars
  • Browse/cart abandonment, back-in-stock, post-purchase and RFM win-back flows
E-Commerce Unit Economics, P&L and Store Audit Workshop
  • The Traffic × CVR × AOV equation and net contribution margin after COGS, shipping, returns and CAC
  • Hands-on conversion and operational audit of a live e-commerce storefront

Other Courses in This Category

  • GEO (Generative Engine Optimization) GEO (Generative Engine Optimization)

    Make your brand the recommended choice in ChatGPT, Gemini, Perplexity, and Claude responses through citation-ready content structuring, Schema.org/JSON-LD, AI crawler management, and visibility auditing.

    UX/UI & Digital Marketing Corporate, Individual
    Live Course
    6 modules
    View
  • UX/UI Design Fundamentals: User-Centred Digital Product Design

    UX/UI design fundamentals for digital products: the user-centred design cycle, personas and user flows, information architecture and wireframing, visual hierarchy, typography, colour, accessibility (WCAG) and usability heuristics.

    UX/UI & Digital Marketing Corporate
    Live Course
    5 modules
    View
  • Figma for UI/UX Teams: Auto Layout, Components, Variables and Dev Mode

    Hands-on Figma for product and design teams: Frames and constraints, responsive layouts with Auto Layout, Component/Variant and Property architecture, Variables and modes (dark/light), collaboration and developer handoff with Dev Mode.

    UX/UI & Digital Marketing Corporate
    Live Course
    5 modules
    View
  • Design Systems: Tokens, Component Libraries, Governance and Code Sync

    Scalable Design System architecture: W3C design tokens, atomic component structure, accessibility standards, syncing Figma with code (Storybook/React/Web), documentation, versioning and cross-team governance.

    UX/UI & Digital Marketing Corporate
    Live Course
    5 modules
    View
  • Interactive Prototyping: From Rapid Flows to High-Fidelity Validation

    Interactive prototyping for digital product validation: from paper and lo-fi flows to hi-fi prototypes, Smart Animate and micro-interactions, realistic forms/carts with variables and conditional logic, and usability test readiness.

    UX/UI & Digital Marketing Corporate
    Live Course
    5 modules
    View
  • User Research: Qualitative, Quantitative and Usability Testing Methods

    Practical User Research for product and design decisions: research planning and hypotheses, in-depth user interviews, moderated and unmoderated usability testing, card sorting, synthesis and actionable insight reporting.

    UX/UI & Digital Marketing Corporate
    Live Course
    5 modules
    View

Get in touch