Model Online / On-Site
Duration
Modules 5 modules

Course Objective & Scope

Prompting generative AI with one-line instructions produces generic, repetitive copy and off-brand visuals. This course teaches marketing teams how to encode their brand voice, customer insights and visual standards into structured AI workflows for end-to-end campaign production.

System prompts grounded in brand guidelines and personas, campaign ideation and creative angles, multi-channel copy (SEO, paid social, search, email), AI image and short-form video creative generation, rapid A/B variant scaling and brand-safety review gates are practised hands-on. Participants turn a real campaign brief into a multi-channel launch kit.

Who Should Attend?

  • Marketing specialists producing campaigns, content, social media and ad copy
  • Performance marketing and creative teams looking to scale creative testing velocity
  • Brand, communications and product marketing managers overseeing launches and agencies
  • Prerequisite: basic marketing experience (no coding required)

Key Takeaways

  • Build reusable system prompts that lock in brand voice, style rules and target personas
  • Generate diverse creative angles, hooks and copy variants from a single campaign brief
  • Produce consistent product scenes, storyboards and video ad concepts with visual AI tools
  • Accelerate multi-market localisation and channel-specific format adaptations
  • Run a human-in-the-loop quality, fact-checking and copyright compliance workflow

Curriculum

Prompt Architecture for Marketing and Encoding Brand Voice
  • Avoiding generic AI slop: few-shot examples, brand style guides and negative constraints
  • Mining customer reviews, sales transcripts and competitor ads for angles
Campaign Ideation, Creative Angles and Multi-Channel Copy
  • Generating persona-specific hooks and angles using PAS, AIDA and JTBD frameworks
  • Drafting Google/Meta/LinkedIn ad sets, landing page copy and email sequences
Generating Visual, Storyboard and Video Campaign Assets
  • Controlling lighting, composition and product/style consistency in image generation tools
  • Workflows for short-form video scripts, storyboards, voiceovers and captions
Scaling A/B Variants, Personalisation and Content Pipelines
  • Adapting campaign messaging across industries, buyer roles and funnel stages
  • Connecting LLMs with spreadsheets and automation tools (n8n, Make, Copilot)
Quality Assurance, Brand Safety and Campaign Launch Workshop
  • Fact-checking claims, copyright/privacy guardrails and an editorial sign-off checklist
  • Hands-on workshop: producing an end-to-end multi-channel campaign kit

Other Courses in This Category

  • E-Commerce Fundamentals: Storefront, Merchandising, Operations and Growth

    End-to-end e-commerce management: platform and marketplace models (D2C, B2B, Marketplace), catalogue and product detail page (PDP) conversion, checkout/payment and fulfilment operations, CRM retention and AOV/LTV/CAC unit economics.

    UX/UI & Digital Marketing Corporate
    Live Course
    5 modules
    View
  • GEO (Generative Engine Optimization) GEO (Generative Engine Optimization)

    Make your brand the recommended choice in ChatGPT, Gemini, Perplexity, and Claude responses through citation-ready content structuring, Schema.org/JSON-LD, AI crawler management, and visibility auditing.

    UX/UI & Digital Marketing Corporate, Individual
    Live Course
    6 modules
    View
  • UX/UI Design Fundamentals: User-Centred Digital Product Design

    UX/UI design fundamentals for digital products: the user-centred design cycle, personas and user flows, information architecture and wireframing, visual hierarchy, typography, colour, accessibility (WCAG) and usability heuristics.

    UX/UI & Digital Marketing Corporate
    Live Course
    5 modules
    View
  • Figma for UI/UX Teams: Auto Layout, Components, Variables and Dev Mode

    Hands-on Figma for product and design teams: Frames and constraints, responsive layouts with Auto Layout, Component/Variant and Property architecture, Variables and modes (dark/light), collaboration and developer handoff with Dev Mode.

    UX/UI & Digital Marketing Corporate
    Live Course
    5 modules
    View
  • Design Systems: Tokens, Component Libraries, Governance and Code Sync

    Scalable Design System architecture: W3C design tokens, atomic component structure, accessibility standards, syncing Figma with code (Storybook/React/Web), documentation, versioning and cross-team governance.

    UX/UI & Digital Marketing Corporate
    Live Course
    5 modules
    View
  • Interactive Prototyping: From Rapid Flows to High-Fidelity Validation

    Interactive prototyping for digital product validation: from paper and lo-fi flows to hi-fi prototypes, Smart Animate and micro-interactions, realistic forms/carts with variables and conditional logic, and usability test readiness.

    UX/UI & Digital Marketing Corporate
    Live Course
    5 modules
    View

Get in touch