Model Online / On-Site
Duration
Modules 5 modules

Course Objective & Scope

Deep research tools cut hours of desk research to minutes, but weak sources, outdated information and wrong citations can undermine decisions. This course teaches how to frame a research question, when to use web-based versus document-grounded tools, and how to validate findings systematically.

Participants run a competitor analysis or regulatory scan on a real question from their organisation, query internal documents with NotebookLM and produce a research brief ready for management. The programme runs in-house, on-site or live online.

Who Should Attend?

  • Strategy, business development and market research teams
  • Product managers and analysts
  • Legal, compliance and public affairs staff tracking regulation
  • Specialists preparing briefings for executives

Key Takeaways

  • Frame research questions with scope, source types and time range
  • Choose between deep research, search-based and document-grounded tools
  • Rate source reliability by opening and checking citations
  • Synthesise internal documents with external sources
  • Report findings in a standard research brief template

Curriculum

Framing the Research Question
  • Clarifying scope, hypotheses and the decision at stake
  • Research planning prompts
Deep Research and Search-Based Tools
  • Comparing ChatGPT and Gemini Deep Research with Perplexity
  • Competitor, market and trend scans
Document-Grounded Research
  • Querying internal documents with NotebookLM and project spaces
  • Extracting information from reports, contracts and regulations
Source Validation and Citation Checks
  • Spotting fabricated citations and outdated information
  • Source reliability scoring
Synthesis and the Research Brief
  • Turning findings into a decision-oriented structure
  • A research brief template for the team

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