Course Objective & Scope
Corporate communications teams must deliver accurate, on-voice copy to employees, the press and the public at the same time. This course shows how to use AI assistants as a reliable drafting and editing partner for press releases, executive messages, internal newsletters, event invitations and sensitive announcements.
Working from real communications samples, participants build a tone-of-voice prompt guide, adapt a single announcement for different stakeholder groups and set up a pre-release checklist to catch phrasing that could create reputational risk. Exercises are tailored to the organisation's communications style.
Who Should Attend?
- Corporate communications, PR and media relations specialists
- Internal communications, employer branding and culture teams
- Advisers preparing executive communications and speeches
- Marketing and sustainability communications leads
Key Takeaways
- Define a brand-voice prompt covering tone, preferred vocabulary and phrases to avoid
- Draft press releases, Q&A sheets and media backgrounders quickly
- Adapt a single announcement for employees, customers, investors and the press
- Stress-test sensitive and crisis statements from a red-team perspective
- Apply pre-publication checks for legal, reputational and privacy risks
Curriculum
Brand Voice and Corporate Style Guide
- Extracting tone, rhythm and terminology from sample texts
- Writing a reusable corporate style system prompt
Press Releases and Media Materials
- Newsworthiness, headline options and inverted-pyramid structure
- Press Q&A sheets and spokesperson briefing notes
Internal Communications and Executive Messages
- Organisational change, milestone and information announcements
- Executive speeches and town-hall Q&A preparation
Stakeholder Tailoring and Multilingual Copy
- Adapting one message across audiences and channels
- Turkish-English corporate translation and nuance checks
Crisis Simulation and Approval Workflow
- Testing sensitive copy for objections and misreadings
- Fact-checking, legal/compliance review and team standards
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