Course Objective & Scope
Raising a design ticket for every request slows teams down, while uncontrolled DIY design erodes brand consistency. This course uses Canva's AI features (Magic Design, Magic Write, Magic Edit, Magic Expand, Background Remover, text-to-image and video) so employees without design training can produce corporate-quality content.
In the exercises a Brand Kit with the organisation's logo, colours and fonts is set up, locked templates are prepared and one piece of content is resized for multiple channels. The result is a template set the team can reuse and a pre-publication checklist.
Who Should Attend?
- Marketing, corporate communications and social media teams
- HR, employer branding and internal communications staff
- Units producing event and training materials
- Specialists without design experience who need to create visual content
Key Takeaways
- Create a first design draft in minutes with Magic Design and templates
- Write headlines, captions and campaign copy with Magic Write
- Clean up and extend photos with AI image editing tools
- Maintain brand consistency with Brand Kit and locked templates
- Derive multi-channel formats and short videos from a single asset
Curriculum
Overview of Canva Magic Studio
- Magic Design, Magic Write and text-to-image generation
- Team spaces, folders and sharing settings
Brand Kit and Corporate Templates
- Defining logo, colour palette and fonts
- Locked templates and brand controls
AI Image Editing Tools
- Magic Edit, Magic Eraser, Magic Expand and background removal
- Enhancing product and event photos
Social Media, Infographics and Video
- Channel-specific resizing and content repurposing
- Producing short videos and animations
Approval Flow and Usage Rules
- Comment, approval and publishing process
- Licensing and ethics for generated visuals
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