Course Objective & Scope
Turning generative AI from scattered individual experiments into measurable business value requires selecting the right functional use cases. This program examines how text, multimodal, and analytical generative AI capabilities transform workflows across commercial and operational departments.
Participants distinguish between personal productivity gains and structural process transformation. Through hands-on workshops tailored to the organization, teams evaluate feasibility versus risk and produce a prioritized task-to-AI matrix along with actionable use case cards for their departments.
Who Should Attend?
- Business unit managers and team leads identifying generative AI opportunities within their functions
- Senior specialists in marketing, sales, customer experience, HR, finance, and operations
- Professionals working in digital transformation, business development, and operational excellence
- Designed for business roles with no programming prerequisites
Key Takeaways
- Map high-impact generative AI applications across sales, marketing, HR, finance, and operations
- Compare off-the-shelf enterprise assistants (Copilot, ChatGPT Enterprise, Gemini) with custom RAG and agent workflows
- Score and prioritize departmental tasks based on business impact, data readiness, and operational risk
- Plan human-in-the-loop checkpoints and change management steps for team-wide adoption
- Create structured, organization-specific AI use case cards with clear success metrics
Curriculum
Generative AI Across the Enterprise Value Chain
- Moving from individual chat assistants to enterprise knowledge retrieval (RAG) and workflow automation
- Industry benchmarks across banking, retail, manufacturing, energy, and professional services
- Comparing commercial productivity suites against custom-built enterprise AI solutions
Functional Use Cases Across Departments
- Sales, marketing, and customer service: proposal drafting, campaign localization, and interaction summaries
- HR, legal, and procurement: policy Q&A, contract clause review, and supplier communications
- Finance and operations: variance narrative generation, management reporting, and SOP drafting
Use Case Selection and Value-Risk Prioritization
- Task decomposition: identifying which sub-steps of a business process fit generative AI
- Scoring matrix combining business value, data readiness, error tolerance, and regulatory constraints
- Avoiding common pilot traps and defining realistic productivity and quality KPIs
Enterprise Adoption and Use Case Design Workshop
- Addressing Shadow AI by establishing clear usage guidelines and approved toolchains
- Embedding human-in-the-loop review gates into departmental workflows
- Hands-on lab: Building a prioritized departmental AI task matrix and use case charter
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